A smarter name for smarter skincare.
SURFACE SKIN
Who they are
An expert-led corrective skincare practice by an established esthetician, rebranded and built around personalized, results-driven treatment rather than conventional spa culture.
The problem
The old identity didn't communicate the real expertise or philosophy. The opportunity was to leave behind the tired beauty-industry territory of quick fixes and surface-level aesthetics, and build something more intelligent: a brand about understanding why skin behaves the way it does. That idea became the brand.
What we built.
Renamed and repositioned the brand around the line: what shows on the surface is a reflection of what's happening beneath it. A minimal, editorial identity: logo system, typography, palette, imagery direction, and brand guidelines, in a voice that combines clinical understanding with personalized, holistic care.
A full content system built so the practice could win new clients directly, not just inherit them by referral: every treatment given its own clear, searchable page, so someone researching a specific skin concern finds Surface, and understands the thinking behind the fix.
A new social identity, supporting assets (including a treatment menu ready for print and digital applications), and a launch plan that carried the existing audience into the new brand while opening a front door for new ideal clients.
Selected screens.
The outcome.
The new brand and website launched, and 20+ treatments went from a flat service menu to structured, searchable content under one coherent brand. A business that ran on word of mouth now has a brand that can bring people in on its own.
The difference between a business that waits for referrals and one that can go out and earn them.
Tell us what you're building.
What feels messy? What needs to work better?
Tell us, and we'll take it from there.