Field Notes.
Practical notes on brand, marketing, and the systems that make a business findable. Written by the people who do the work.
How to get your business found in AI search
AI search is changing how customers discover and compare businesses. Learn how to make your brand clear, credible, crawlable, and easier to cite.
The Google Business Profile setup most local businesses get wrong
Google says local results are mainly based on relevance, distance, and prominence. Here is what to fix first—and what not to mistake for a shortcut.
When it's time to rename your business (and when it isn't)
A rename can fix a name that no longer fits the business. It cannot fix a visibility problem by itself. Here is how to tell the difference.
The systems your business should have before you spend a dollar on ads
Ads create attention. Before buying more of it, make sure leads are captured, followed up, and measured consistently.
AI is answering your customers' questions. Is it mentioning you?
A repeatable spot-check can show whether AI tools mention your business, describe it accurately, and cite reliable sources.
Why your website isn't showing up in local search
A page can be undiscovered, crawled but excluded, indexed but outranked, or shown differently by location.
How to get your business found in AI search
AI search is changing how customers discover and compare businesses. Learn how to make your brand clear, credible, crawlable, and easier to cite.
Aug 24, 2026 (05)LOCAL SEARCHThe Google Business Profile setup most local businesses get wrong
Google says local results are mainly based on relevance, distance, and prominence. Here is what to fix first—and what not to mistake for a shortcut.
Aug 17, 2026 (04)BRANDWhen it's time to rename your business (and when it isn't)
A rename can fix a name that no longer fits the business. It cannot fix a visibility problem by itself. Here is how to tell the difference.
Aug 10, 2026 (03)SYSTEMSThe systems your business should have before you spend a dollar on ads
Ads create attention. Before buying more of it, make sure leads are captured, followed up, and measured consistently.
Aug 3, 2026 (02)AI SEARCHAI is answering your customers' questions. Is it mentioning you?
A repeatable spot-check can show whether AI tools mention your business, describe it accurately, and cite reliable sources.
Jul 27, 2026 (01)LOCAL SEARCHWhy your website isn't showing up in local search
A page can be undiscovered, crawled but excluded, indexed but outranked, or shown differently by location.
Jul 20, 2026